Most of us have become more frugal during the past several years of economic uncertainty. These days, people are spending more money on experiences that build memories than on toys and gadgets. We are thinking longer and harder about what to buy. And service – good service – has never been more important.

Manufacturers and retailers are keenly aware of this shift in spending, and are therefore finding creative ways to connect with customers. Wal-Mart – an Everest customer – responded to the change in consumer spending by marketing experiences such as game boards and other items one would need for home entertainment or “staycations.”

Research shows that strong relationships bring more happiness than having, or even spending, money. What this means for business in the new economy is that we need to be connecting with our customers more than ever.

At Lynk Software, making our customers happy makes us happy. But we are really in the business of helping our customers make their customers happy. Everest is a means to that end. Having easy access to critical information, Everest users are able to show genuine concern by demonstrating that the company cares enough to track customer feedback and make changes as a result.

The changes in consumer spending are likely here to stay, and are positive and healthy for the most part. As mindful consumption continues to replace conspicuous consumption, the opportunity for business lies in building relationships that last.